Sell
Pricing built off real URA caveats. Personal pre-listing prep — I walk your unit, declutter, fix the small things, brief the photographer myself. A cinematic walkthrough video that does the selling. A Friday update memo every week, even when there's nothing to report.
The three-part treatment
The standard agent posts a unit and waits. The work that earns the price is the work that happens before the listing goes up, and the cadence that holds while it's live.
Before
Prep
Before the photographer arrives, I'm in your unit with a checklist. Declutter, light bulbs, the chipped doorframe, the bathroom seal, the smell of the cooking hob. The work most agents think is beneath them. It moves the price by more than the listing copy.
During
Story
Slow camera, planned shot list, voiceover written for the unit, not for the algorithm. Closer to a short film than a phone clip. It travels on social, brings the qualified viewer through the door, and lets you keep your weekends back.
Weekly
Memo
A one-page printed or PDF written update every Friday — viewings, feedback, market activity, recommendation. Even when there is nothing to report. The cadence is the asset. You know where you stand, every week, without having to ask.
Past sales
The transaction record speaks more clearly than the marketing copy. Eight years of HDB resales and mainstream condo moves across Compassvale, Sengkang, Bukit Batok, Tampines, Riverfront, Twin Waterfalls, Lentor. Detailed past-sale evidence is part of the valuation pack.
Ask for a valuation pack200+
Households moved.
Most sales close inside three months of the listing going live; the longest case study took eleven months and stayed brand-aligned every Friday memo of it.
Selling and buying together?
If you're an HDB upgrader, selling and buying happen on overlapping timelines. The order of operations, the bridge, the decoupling decision — those belong in one conversation. The Upgraders page has the whole arc.
See the upgraders pagePre-listing pack
Market snapshot for your estate, my 3-step listing process, three past-sale case studies, marketing plan tailored to your unit, timeline + sequencing memo.
Request the pack